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Cultivating Leads, Loyalty, and Lifelong Customers with a Bank-Focused CRM

Combined with the right strategy and process, a CRM enables banks and credit unions to connect the dots throughout the entire customer lifecycle. With these insights, banks and credit unions can customize messaging, continually recommend the next best product for the individual, and foster long-term loyalty.

Boosting Loans & Deposits: The Blueprint for Banks and Credit Unions to Maximize CRM Data Strategy

In the face of growing competition, rising consumer expectations, and evolving economic conditions, it’s time for financial institutions to double down on the account holder experience. While products and rates are important, relationships and experience will ultimately influence where they do business.

How member data is better than money

Every credit union has a strong call to action that revolves around people helping people. It’s a noble cause that has served the industry and members everywhere well. What does that mission entail at your credit union? Is it driven by data? If not, your credit union could be missing out on opportunities to grow, evolve, and help your members strive for their dreams. That makes data a big part of the greater good. It also makes it better than a blank check for your credit union’s future.

Take proactive collections to the next level

Saving money for a rainy day isn’t easy for the average household. A PSCU survey found that 60% of Americans struggle financially and a full third live paycheck-to-paycheck. To top that off, Bankrate discovered that 56% of U.S. households cannot cover a $1,000 unexpected bill. Can you identify at-risk members and help them before they get into financial trouble? Proactive collections can make a big difference in your bottom line and your members’ lives.

How to unlock the future: Predicting your members’ behaviors with CRM magic

For too long, credit unions have relied on the idea that knowledge + intuition would predict the future. But it doesn’t. All you get are vague assumptions, like some crystal-ball fortune-teller at a fly-by-night carnival. Sure, they’ll tell you what you want to hear. But you’ll lose money, time, and dignity in the process. To get real answers that retain (and attract) members, deepen relationships, and grow your credit union, you need to add data to the equation. Let’s take a look at these three magic words and how they, along with forward-thinking strategy and process, can make predictions possible for your credit union.

Unlocking CRM’s full potential: What CUs keep missing

Imagine being the secret admirer and the best friend of each of your members — all at once. That type of bond can turn a fleeting member connection into a meaningful, lasting relationship. But let’s face it, as much as you’d like them to, your members probably don’t see your credit union in the same light. The harsh reality is, they’re just not that into you. Many of your members are a swift swipe away from choosing another financial partner. With member loyalty hanging by a thread, you have the power to strengthen or sever relationships. The good news is you can solidify these wavering bonds. Enter CRM – a tool that promises to not just fortify relationships and retain members, but also to chart a growth trajectory for your credit union. The challenges include overcoming common misinterpretations of what a CRM should deliver and dodging pitfalls in its implementation. Yes, it’s daunting that 69% of digital transformations fall short, according to McKinsey. But the potential rewards of a well-implemented CRM are too compelling to ignore. So, let’s explore the secret sauce of successful CRM implementation together. It’s time to transform how you succeed with CRM.

Stop hunting for a CRM: Discover the 10 features every credit union should demand

Do you feel like finding the right CRM for your credit union is a never-ending quest, similar to hunting Bigfoot or the Loch Ness monster? You’re not alone. Many credit unions find themselves on a seemingly endless journey. But don’t despair: while Bigfoot and the Loch Ness monster remain myths, the perfect CRM for your credit union is out there. The truth is in this article. If you’re hunting for a real-deal CRM made for credit unions, hang tight! I’m about to unveil the 10 things that a credit union CRM must have before you make your purchase.

How to use CRM to grow and retain membership in an unfriendly economy

Technology, changing consumer behaviors, and growing fintech competition are driving significant changes across the financial services industry. As they fall under increasing pressure to preserve profits and their deposit base, credit unions need new tools and strategies to retain members and add new accounts.

Boosting loans & deposits: The blueprint for credit unions to maximize CRM data strategy

Data is the key to unlocking a robust member experience. That’s because it enables CUs to learn deeply about members and predict and identify their next best needs. Doing this allows the credit union to demonstrate itself as a partner in their financial journey and conveniently position its products at just the right time. To succeed with data, credit unions need a strategy to bring data together and use it to drive actionable insights. A well-designed data strategy with a CRM can help credit unions unlock significant value.

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